DECODING COMMUNICATION
Wednesday, February 5, 2020
Understanding political propaganda and how some get influenced by it
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(extracts from the book 'Decoding Communication' by N. Chandramouli) Nature of Propaganda Propaganda can be defined as 'a...
Tuesday, August 6, 2013
Can there be a model for building attractiveness?
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The answer is - 'Definitely'. Attraction is more scientific than most would have you believe. Every time a Brand has a human ...
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Monday, February 11, 2013
God’s trick
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Communication must have a profound impact on survival for it to be as abundant as sight in humans and animals. It is an innate function...
3 comments:
Monday, January 14, 2013
Is trust a must?
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Imagine a room packed full of people, each jostling for space, food and survival. There's a door to the room, but it only works o...
2 comments:
Sunday, December 9, 2012
The more we have, the less we are able to absorb'
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Author and consultant, N Chandramouli, gives an insight on how proper communication is essential for a business to thrive. (extract of a Q...
Monday, November 26, 2012
CSR: A marketing tool?
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(This debate recently appeared in the Business Standard supplement, Strategist ) Co ca-Cola ’s Support My School initiative i...
Friday, November 23, 2012
Beware of the E, F and G of Advertising
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Beware of the E, F and G of advertising ( this article by the author was also recently published in Asian Age, Ad+ section) Emoti...
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