The sneak-peek of the contents page

DECODING COMMUNICATIONS

Communications is a universal remedy. It helps bridge relationships, sustains knowledge, and also makes chance more predictable. Communications builds a nourishing environment for organizations, brands and individuals to grow. Businesses, brands and individuals, all need to understand communications better in order to impact their own futures.

Decoding Communications is a fascinating journey that turns everyday experiences into revelations, and it demonstrates how communications can help make best use of opportunities.

The book also covers  new communication theories like Trust Matrix, Brand Appeal, Organizational Maturity Model, and 4 Cs Leadership Model, explained simply to apply them in business lifecycles. Decoding Communications is an important read for all communicators – the brand custodians, spokespersons, communication agencies, teachers and students alike. 

The sneak-peak of the contents page of Decoding Communications is here for your exclusive viewing. I am thinking of putting up the synopsis of each of these chapters up for the regular visitors to this blog. 

Please write in in case you would like to view these...

	C   O    N    T    E    N    T     S
Introduction	Sigma bonds to Ethos & Pathos
1	Communications
2	Trust – The basis of everything
3	Trust in Business
4	What is a Brand?
5	Brand Appeal
6	Sustainable Communications
7	Perception, Thinking and influence
8	Propaganda
9	Public Relations
10	Why must organizations communicate
11	4 Cs Leadership Model
Conclusion	Tell it, Don't sell it
	Glossary
	Bibliography