DECODING COMMUNICATION

Wednesday, June 13, 2012

Video of the keynote speech delivered at the Digital Summit in Kolkata. (June 2012).

Public Relations in the digital era.

N.Chandramouli: N.Chandramouli (www.nchandramouli.com), the author of Decoding Communication, is the CEO of the Comniscient Group which has interests in several communication businesses. The unique combination of his Chemical Engineering degree, his communications businesses experiences, and his other entrepreneurial exposures, bring an inimitable perspective to communication. Chandramouli lectures in several communication colleges and is also the author of The Brand Trust Report, India Study (2011, 2012 and 2013). He has also written a book titled Decoding Communication that deals with the theory and practice of communication. He is currently authoring a new report on Brand Attraction titled 'India's Most Attractive Brands'. Chandramouli is also the initiator of the Grow Your Food project, an initiative to encourage to grow a part of their food in urban environments. [Comniscient is the umbrella brand that includes Blue Lotus Communications (www.bluelotuspr.com), Blue Bytes News Research (www.bluebytes.info), Trust Research Advisory (www.trustadvisory.info), i9 Communications (i9c.in), Brix Media and Reverb Events.]

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