Reviews from
Communication Experts
"Decoding
Communication is a valuable contribution to modern marketing communication..."
- John Goodman, President, OGILVY ACTION ASIA PACIFIC & Regional Director, OGILVY
& MATHER
~
“Excellent
read for students as well as practitioners of communication. Helps provide a
conceptual framework to better understand what we do intuitively, and why it
works and sometimes doesn’t.”
- Sam Balsara, CHAIRMAN AND MANAGING DIRECTOR, MADISON GROUP
~
"Decoding
Communication is a good treatise on the often partially understood process of
Communication. I would very much recommend it to students, practitioners and
proponents of Advertising and Marketing Communication, on a topic that is more
complex than what appears from outside."
- Ashish Bhasin, CHAIRMAN INDIA & CEO SOUTH EAST ASIA, AEGIS MEDIA & DIRECTOR POSTERSCOPE
~
"Decoding
Communication scores. A treatise, it studies the foundation of communication,
the projection of trust and the need for businesses to tell their stories
effectively. It engages and fascinates in equal parts. It succeeds where others
have failed."
- Sunil Gautam, FOUNDER, HANMER MSL
~
"Decoding
Communication has been a great, absorbing read. It is for anyone looking to get
a clear idea about communication - students
and professionals will especially enjoy reading it. This book is a great
example of demystifying communication. Simple, straightforward and downright
logical."
- Preeti Vyas, CHAIRWOMAN, VYAS GIANNETTI CREATIVE
~
"After
two decades in the world of communication, it is evident to me that there is
nothing exact in this field. Decoding Communication, however, is a fantastic
attempt at demystifying the process of building a great brand. It is a
must-read for anyone who wants to understand the process and the discipline of
brand building. It provides valuable insights to newbies and also gives fresh perspectives
to experts."
- Vinod Nair, MANAGING DIRECTOR, NETWORK ADVERTISING
~
"Decoding
Communication is a fascinating book about both the evolution of communication
and how it has manifested itself in today’s world."
- Mitch Kent, GLOBAL PR HEAD, HAY GROUP
~
"Decoding
Communication is an absorbing treatise on the evolution of communication
through the lens of psychology, sociology and anthropology. It shows the
importance of the approach to communication to enhance its effectiveness,
so important in an age of instant social-media reactions. A must read for those
who see their calling in the communication industry."
- Deepak Jayaram (Deejay), MANAGING PARTNER,
DIALECT (GROUP M)
~
"Decoding
Communication is a brilliant effort at understanding almost everything there is
to know about communication and communicating. With his incisive questioning
and deep-rooted professional practice, Chandramouli takes you through a
fascinating journey of when it all began, how it all began, and how to use this
to communicate even more effectively. A brilliant read for anyone and a very
useful handbook for many."
- J. S. Mani, FOUNDER AND
BRANDSMITH, BRAND MUSIQ (formerly President & Head, DDB
Mudra)
Reviews from the
Media
"Great
effort! The book reflects painstaking
research - a scientific attempt to
decode communication and the various factors that make it work. Chandramouli
has also thrown in enough examples, anecdotes and instances that makes it a
very interesting read. It's not a book to read once and keep away. It makes a
good reference for professionals and starters alike."
- M.G. Arun, BUREAU
CHIEF, FINANCIAL EXPRESS
~
“Decoding
Communication offers a whole new vocabulary on the concept of communication and
related issues. While it is replete with deep insights for anyone who wants to
understand the art, the science and the philosophy of communication, it is
equally relevant for life lessons. Thought provoking and a ‘must read’".
- Anuradha Das Mathur, FOUNDER & DIRECTOR, 9.9 MEDIA
~
Reviews from Community
Leaders
"Decoding
Communication uses analysis, humor and compelling storytelling to explain the
magic of communication. Rigorously researched, this is an indispensable guide
to impact individual and organizational destiny."
- Dr. Frank-Jürgen Richter,
FOUNDER AND CHAIRMAN, HORASIS
~
"I have read Decoding Communication with profit and with interest. It combines a theoretical basis for understanding communication with practical insights. It ought to be required reading for anyone in public life.'
- Gourab Banerji, ADDITIONAL SOLICITOR GENERAL OF INDIA
~
Reviews from
Business Leaders
"Decoding Communication gives readers an in-depth view
into the DNA of communication and how to structure it to make it effective and
efficient. It is not only a must read for executives managing communication,
marketing, branding and PR, but also a great book for anyone looking to become
a stronger influencer and powerful communicator. A great resource for beginners
and experts in the field."
- Sanjiv Mehta, CEO, THE EAST INDIA COMPANY
~
“Decoding
Communication is essential reading for anyone who wants to understand
the subject of Communication in its entirety. It deconstructs the subject
of systematically and with the precision of a surgeon... It is a truly
enlightening work.”
- Kaushal Sampat, President & CEO, DUN & BRADSTREET
INDIA
~
"Congratulations
to Chandramouli on the path-breaking approach in Decoding Communication. There is no question that it is a brilliant and
insightful analysis that draws on Anthropology, Cognition and Intelligence. It seeks
to reflect the correlation between communication and the truth. It is really
for the student of communication as well as for the CEO. Outstanding work!"
- Arjun Balakrishnan, DIRECTOR OPERATIONS,
PANASONIC INDIA
~
"Chandramouli
has done a masterful job of 'decoding communication'. With a good balance of
theory and practice, his book provides a detailed analysis of the historical,
scientific and cultural questions at the foundation of communication theories
and practice. Will prove to be essential text for communication
professionals as well as students, and all those interested in the art of
communication".
- Murugavel Janakiraman, CHAIRMAN, CONSIM GROUP
(Bharatmatrimony.com,
IndiaProperty.com, Clickjobs.com)
~
"Decoding Communication
is a landmark book by Chandramouli, a leader in the field of business
communication. It is seminal, timely and path-breaking. This book is a must read
for every practitioner in the field of communication."
- Rakesh Kaul, President, SPHEREONOMICS
~
“In
the dynamic business environment of today where perception is often mistaken
for reality, Decoding Communication is a ready-reckoner for the corporate
chieftain to remain honest to the latter. Peers, clients, practitioners and
students who read this will not only learn about communication and brand
building, but also about themselves. A Must Read”.
- Probir Roy, CO-FOUNDER, PAYMATE, BEST DAAM & CORUSCANT TEC
~
"I believe Decoding Communication will be sought
by both practitioners (in organizations) and students (in academia) alike. It
is very comprehensive and covers all bases."
- Raj Kalady, MANAGING DIRECTOR INDIA, PMI
~
"For
someone who has been actively coaching over the last decade I found Decoding
Communication comprehensive and with practical insights for all. Every reader
will benefit from what Chandramouli has written and be able to easily apply it
in business and personal life. A must read and possess."
- Dr. Ajai Singh, MASTER LEADERSHIP COACH
~
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