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| Sanjiv Mehta CEO, The East India Company |
"Decoding Communications gives readers an in-depth view into the DNA of
communication and how to structure it to make it effective and efficient.
Chandramouli's years of experience in this field shines
through, as it applies psychology to the field of communications, to dissect
the various powers at work. By bringing in the social perspective, the author
allows the reader to really get far beyond communication techniques to
understand the art of persuation and influence.
It is a must read for executives managing communication,
marketing, branding, PR, but also a great book for anyone looking to become a
stronger influencer and powerful communicator. A great resource for beginners
and experts in the field."
About The East India Company: See http://articles.timesofindia.indiatimes.com/2010-08-16/india/28311109_1_brand-new-avatar-sanjiv-mehta
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