Ashish Bhasin is the Chairman (India) and CEO (South Asia) of Aegis Plc. Before this he was has been a Lintas veteran for 21 years.
"Decoding Communication by
Chandramouli, is a good treatise on the often partially understood process of Communication.
It is quite strange that while we have over 600 advertising agencies and over
250000 people employed by the advertising, marketing & communication
businesses in India, we don’t have sufficient literature. To that effect
Chandramouli’s efforts are laudatory and will help the industry.
What I liked about Decoding Communication is that Chandramouli covers a wide spectrum of the different facets of communication, including propaganda, public relations and brand appeal. His past studies on the Trust aspect of brands has enabled him to throw light on Trust. Infact two chapters are devoted to Trust and how it impacts both brands and businesses.
I would very much recommend Decoding Communication to students, practitioners and proponents of the Advertising & Marketing Communication world, as a good starting point for gaining insights on a topic that is more complex than what it appears from outside."
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| Ashish Bhasin, Chairman (India) Aegis Plc. |
What I liked about Decoding Communication is that Chandramouli covers a wide spectrum of the different facets of communication, including propaganda, public relations and brand appeal. His past studies on the Trust aspect of brands has enabled him to throw light on Trust. Infact two chapters are devoted to Trust and how it impacts both brands and businesses.
I would very much recommend Decoding Communication to students, practitioners and proponents of the Advertising & Marketing Communication world, as a good starting point for gaining insights on a topic that is more complex than what it appears from outside."
About Aegis
Aegis Group plc is a global media and digital marketing communications group. Aegis plc has two operating businesses, Aegis Media (Carat, Vizeum, Posterscope, Isobar and iProspect) and Aztec, the scan-based market and consumer insights company. Aegis Group plc shares are listed on the London Stock Exchange.
Aegis media has 5 media companies under the group - Carat, Isobar, Vizeum, Posterscope and iProspect.
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