[Network Advertising is an independent agency which has handled several prestigious clients. It believes in being the 'most respected agency'. Vinod Nair, heads the agency.]
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Vinod Nair
Managing Director
Network Advertising |
"Having spent over two
decades in the wonderful world of communication and brand building, it is now
evident to me that there is nothing exact in this field. Chandramouli’s book
however is a fantastic attempt at demystifying the process of building a great
brand. A brand as he says is the ‘manifestation of an idea’. Decoding
Communications is a must-read for
anyone who wants to understand the process and the discipline of brand building
– right from the stage of the conception of the brand idea to its nurturing
over its entire lifecycle. It will not only provide valuable insights to the
newbies, but also help get fresher perspectives to the experts in the field."
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