The 34 books that will change your life

         Here is a list of some of the books which have shaped my thinking and also my book, Decoding Communications. These books, articles and essays have helped shaped the way we do things at the Comniscient  Group. 

         If you get a chance, I would recommend that each of you own a personal copy of these books as well. Though some of these books are also available as audio-books, it just does not give you the same feel as  paper and ink. Some of these books will question  your beliefs, and others will help you discover. 

One thing is certain. These books will definitely change your life. 

  

1.      A History of the Mind: Evolution and the Birth of Consciousness, Nicholas Humphrey.

2.         An Enquiry Concerning Human Understanding, David Hume.

3.         Can Animals Think? Eugene Linden. (article in TIME, March 22, 1993)

4.         Collapse, Jared Diamond.

5.         Credibility, James Kouzes & Barry Posner Credibility.

6.         Ethics and Language, Stevenson.

7.         Guns, Germs and Steel, Jared Diamond.

8.         Handbook of Corporate Communication and Public Relations: Pure and Applied, Sandra Oliver.

9.         How the Mind Works, Stephen Pinker. 

10.      Identifying Threats and Threatening Identities: The Social Construction of Realism and Liberalism, David L. Rousseau,

11.      Influence: The Psychology of Persuasion, Robert B. Cialdini. 

12.      Language, Truth and Logic, A. J. Ayer.

13.      Made to Stick Chip and Dan Heath.

14.      Manufacturing Consent: The Political Economy of the Mass Media, Noam Chomsky.

15.      Origins of Human Communication, Tomasello.

16.      Principia Ethica, G. E. Moore.

17.      Propaganda and the Ethics of Persuasion, Randal Marlin

18.      Propaganda, American-style (Essay), Noam Chomsky.

19.      Reason in Ethics, Stephen Toulmin.

20.      Rhetoric, Aristotle (Translated by W. Rhys Roberts)

21.      Self and Self-Belief in Psychology and Education: An Historical Perspective, Frank Pajares and Dale H. Schunk.

22.      Social Influence as Stimulus Control, J. N. Weatherly et al. (article in Behavior and Social Issues, 9, 25-45, Cambridge Center of Behavioral Studies, 1999)

23.      The Ants, Bert Hölldobler & Edward O. Wilson.

24.      The Blind Watchmaker, Richard Dawkins.

25.      The Fifth Discipline, Peter Senge.

26.      The Greatest Show on Earth: The Evidence for Evolution, Richard Dawkins.

27.      The Language Instinct, Stephen Pinker.  

28.      The Meme Machine, Susan Blackmore.

29.      The Moral Point of View, Kurt Baier.

30.      The Psychology of Human Effort, Olympic Information Center Dr. Paul Martin

31.      The Selfish Gene, Richard Dawkins.

32.      Theories of Ethics, Philippa Foot. 

33.      Wired to Care: How Companies Prosper When They Create Widespread Empathy, Dev Patnaik with Peter Mortensen.

34.      Words and Rules, Stephen Pinker.