Rakesh Kaul's (Senior Advisor, Carlyle Group) review for Decoding Communications

Rakesh Kaul Senior Advisor to Carlyle's Consumer and Retail Group where he explores acquisition, management and disposition of investment opportunities within the consumer sector. He is the Chairman of Spherenomics, LLC, an Indo-US Marketing and Outsourcing Solutions provider for Consumer Branded companies.He serves on the Board of Directors for Oriental Trading Company and is also the Chairman of Valley Paints based in Bangalore, India. Rakesh has worked extensively in Japan, China, India, Canada and the US for 30 years.

Rakesh's praise for Decoding Communications:


" Decoding  Communications is a landmark book by Chandramouli, a leader in the field of business communications in India. It is seminal because the exponential growth of media in India has intensified the communication ocean that Indians now swim in, every waking moment of their lives. It is timely because it lays out a case statement for Trust and ethics within a profession that has been tarnished by the scourge of paid media. It is path-breaking because it presents the pioneering Brand Study and the underlying components thereof. It is sound because Chandramouli lays out in painstaking detail the complete theory and science of communications. This noble book is a must for every practitioner in the field of business communications."


About Carlyle Group


The Carlyle Group is a global alternative asset manager with approximately $147 billion in assets under management in 89 active funds and 52 fund of fund vehicles investing in Corporate Private Equity, Real Assets, Global Market Strategies and Fund of Funds Solutions as of December 31, 2011. Carlyle combines global vision with local insight, relying on a top-flight team of 600+ investment professionals operating out of 33 offices to uncover superior opportunities in Africa, Asia, Australia, Europe, Latin America, the Middle East and North America. (www.carlyle.com)