[Madison World is a 24-year old diversified communication group, with 24 units across 10 specialized functions of Advertising, Media, Business Analytics, Out-Of-Home, PR, Rural, Retail, Entertainment, Mobile and Sports; employing over 1,000 communication professional across cities in India, Sri Lanka and Thailand. The gross billing of Madison World is Rs. 30 billion.]
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Sam Balsara
CHAIRMAN AND MANAGING DIRECTOR
MADISON GROUP
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“Decoding Communications is an excellent read for both students and practitioners
of communication. It helps provide a conceptual framework to better understand
what we do intuitively and why it works and sometimes doesn't. Chandramouli needs
to be complimented on coming up with this alongside running two successful
companies. The purpose of all business is to create 'Trust' and if it succeeds in
doing that, business succeeds.”
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