The Hay Group is a consultancy that operates from 47 countries and has 2700 employees globally. It offers organizational and human resources consulting services; it helps its clients design organizational structures that are in line with business strategy, clarify roles and responsibilities, develop and retain talented leaders, measure the value of various kinds of work, and set up effective performance management processes. The firm was founded in 1943 as Edward N. Hay and Associates. (www.haygroup.com)
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| Mitch Kent, Global PR Head, Hay Group |
"Chandramouli has written a fascinating book
about both the evolution of communications in humans and how that evolution has
manifested itself in today’s world. He understands well how consumers
choose the brands they choose and how the art of effectively telling a story is
one of the most powerful selling tools available today."
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