Book review: Preeti Vyas, Chairwoman of Vyas Giannetti Creative on Decoding Communications

VGC has garnered many accolades since its inception a decade ago. It was ranked as the top 10 design agencies in India  by Economic Times. VGC is also a prominent case study in Mudra Institute of Communications, Ahmedabad.

"Decoding Communications has been a great read. The parallels drawn between the evolution of human communication and the subsequent evolution of the communications media help setup what is an absorbing read for anyone looking to get a clear idea on the communications industry.

I do feel that students and professionals will especially enjoy reading this as it really helps the reader understand the many facets of communications and branding and does justice to each speciality. This book is a great example of demystifying communications. Simple, straightforward and downright logical."

Preeti Vyas, Chairwoman of Vyas Giannetti Creative, is widely regarded as one of India’ s foremost creative minds. In 1997 VGC was launched by her with the aim to transform the marketplace using Strategic Design and Communication solutions.

Preeti says ‘Only that design which is good for your business is good design. And we call it Designomics’

Her many achievements include: A member of the India Design Council, she is named as one of the leading creative minds of India by an Economic Times Report, she is ranked amongst India's Greatest Brand Builders by CMO Asia. Amongst the 25 most powerful women in India by Business Today. Amongst the 50 most influential women by Verve magazine. Award winning supporter of women entrepreneurs. Jury member at Cannes, New York Advertising Festival and Sri Lanka’ s first International creative awards. Indian representative at Indian Creative Showcase at Sao Paulo, Brazil.