J.S.Mani, Founder & Brandsmith, Brand Musiq reviews Decoding CommunicationsJ

J. S. Mani, Founder and Brandsmith, Brand Musiq reviews Decoding Communications. Mani was President & Head DDB Mudra till 2009.


Mani says about the book:

J. S. Mani

"Communicating is something that we constantly do, often even without the realisation of what we are communicating. But have we ever paused to understand what makes us communicate the way we do it? What is the science of communication, when the act is often referred to as the 'art of communication'? How did all this begin? And how does communication, which is as basic as air and water to the body, make us better managers and finally better human? Decoding Communications is a brilliant effort at understanding almost everything there is to about communications and communicating. With his incisive questioning and deep-rooted professional practice, Chandramouli takes you through a fascinating journey of when it all began, how it all began, and what are we to make of this knowledge and use it to communicate even more effectively. A brilliant read for anyone and a very useful handbook for many."